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11.10.202523.10.2025Commerce Market trends

Architecture of Commercial Behavior: Brands Reshape Their Presence and Influence Strategy

Why brands need a commercial behavior architecture — and how it is already reshaping the market, from CHANEL to Shein

Olga Golub – researcher of brands and consumer psychology

Author of analytical articles on premium brand strategy, the history of commerce, and consumer psychology. I explore how market evolution shapes the perception of value and what truly makes a brand desirable.

In this blog, you’ll find in-depth analysis of the mechanisms that make clients choose, trust, and pay more. No fluff, just practical insights.

Golub Olga

Experience and specialization