BNames is a platform for building the new culture of commerce, where a brand is not just an image, but a system of behavior at every point of contact with the consumer.
For entrepreneurs, brands, and professionals who want to build not just a visual image, but a sustainable system: product, presentation, and behavior — as a unified commercial architecture.
You won’t find standard courses on “promotion”, “packaging”, “funnels” or “personal branding” here.
BNames offers tools, approaches, and examples for transforming your product, presentation, and brand behavior into a coherent system.
At the heart of the platform is the proprietary Brâme™ method, combining neuropsychology, consumer behavior, brand management, and historical-ethnographic analysis.
Who is this system for, and how does it work in practice?
For aspiring entrepreneurs and product creators
Artisanal brands, makers, local businesses.
🔹 Challenges:
- They have a product but don’t know how to present it
- Focus is on visuals, but there’s no system: what, for whom, why?
- It’s hard to explain value or differentiation
- Customers “admire” — but don’t buy
✅ What the new commercial culture provides:
Helps you move from “Instagram shop” templates to a real, structured brand
Helps you see and build your presentation as a system, not just a “beautiful showcase”
Shapes your argumentation and customer choice scenario
Gives structure for communicating value without loud marketing
For small and medium businesses
There are sales, a website, a team, but the brand is perceived as weak.
🔹 Problems:
- The website and communications don’t work as a brand — they don’t convey value
- There are clients, but no growth — no trust or recognition system
- Everything works “manually” — no sales without the manager’s effort
- Many products, but no structure in how they’re presented
✅ What you get:
Removes the unnecessary, leaves the essential — clearly, structurally, professionally
Helps align your presentation, and build a commercial system where product, presentation, and touchpoints work together
Shapes brand architecture: how it’s perceived, remembered, and chosen
Moves your business from manual mode to a meaningful, choice-driven system
For niche, premium, and international brands
There’s a market, reputation, and a need to go deeper.
🔹 Problems:
- Brand perception is aging; unclear how to refresh without losing depth
- Gap between product and presentation — complex product sold as a basic one
- Lack of depth and cultural code
- Loss of focus: the brand becomes “everything for everyone”
✅ What you get:
Helps restore uniqueness, recognition, and position on the shelf and in the consumer’s mind
Helps reboot the brand, keeping the essence but refreshing the perception structure
Restores control over the presentation — the brand speaks for itself again
Builds a new architecture of meaning: not just what you sell, but at what level you interact
For global and luxury brands
Searching for new models of presentation and interaction.
🔹 Problems:
- Audience fatigue from classic luxury and info-noise
- Searching for a new model: not just “premium” but with cultural weight
- Standard marketing approaches don’t deliver results
- Need to speak to a new audience — without lowering standards
✅ What you get:
Moves the brand into a position of social, cultural, and conceptual leadership
The new commercial culture creates a strategy of presentation as culture, not just marketing
Teaches you to speak the language of the new conscious consumer — without losing status
Helps you maintain intellectual and cultural leadership while staying a vibrant brand
What changes with the new commercial culture
✔ From chaos to system
Commerce becomes coordinated: product, team, presentation, and touchpoints all work in a unified logic.
→ The customer no longer guesses — they understand.
✔ From images to behavior
No invented legends — commercial brand behavior is built in reality.
→ The brand acts, not just demonstrates.
✔ From manipulation to trust
No info-noise, pressure, or psychological tricks.
→ People choose without resistance.
✔ From marketing to culture
The brand doesn’t function as advertising, but as part of the cultural landscape.
→ It’s integrated, not imposed.
✔ From manual effort to a sustainable system
Presentation, value communication, and choice are all built into the system.
→ It works even without an active salesperson.
How to implement this in your brand’s presentation structure — read more in the article →
What does the Brâme Method provide?
Brâme — is a proprietary method focused on the interaction between brand, product, and consumer.
Brand + âme (from French, “âme” = soul). In other words, brands “with soul” — those chosen by genuine affinity.
Here, “the soul of the brand” isn’t just a metaphor; it’s the result of precise work on form, codes, language, and all touchpoints.
The Brâme Method is not about creating brand images or legends. It’s a practical system based on scientific data, laying the foundation for a new commercial culture — where it’s business behavior, not just image, that drives sales!
The Brâme Method is built on 4 disciplines:
- 🧠 Neuromarketing (how people perceive and choose)
- 🧭 Consumer psychology (why they buy and what they perceive)
- 🧱 Brand management (how the presentation and structure are organized)
- 📚 Ethnographic analysis in a historical and cultural context (how choice scenarios are formed from cultural patterns)
The method works at all levels — from small brands to international corporations — and enables you to build commercial architecture.
🌍 *The Brâme™ Method is in the process of being patented in France and will be formalized as a complete professional system for brand management.
What’s on the BNames platform
- Free resources for discovering the system: articles, podcasts, posts
- Premium materials for implementation: instructions, techniques, guides, etc.
- BNames project work: from turnkey implementation to deep group sessions
- Coming soon: a book, courses, lectures
Who is behind BNames
The author of the Brâme™ Method is Olga Golub.
A specialist with 20 years of experience in consumer behavior, marketing, and commerce.
Education: History (ONU, Ukraine) and Marketing (NIMA-A, EU).
Works at the intersection of disciplines: consumer behavior, decision psychology in the history of commerce.
Developed the Brâme Method as a practical system where a brand is not an “image”, but the business’s behavior at every level of customer interaction.
BNames is the new culture of commerce: product, presentation, and behavior — as a coordinated system at every touchpoint.