Architecture of Commercial Behavior: Brands Reshape Their Presence and Influence Strategy
Why brands need a commercial behavior architecture — and how it is already reshaping the market, from CHANEL to Shein
False assumptions about the buyer: how common marketing clichés lead businesses into illusions
Debunking the false assumptions of classical marketing about customers and their preferences — and what happens in reality
How French Brands Convey a Sense of Prestige: Methods Applicable at Any Level
French prestige is built not on loud prices and extravagance, but on three pillars: restraint …
Pardi: How an Idea Without Packaging Turned Into a Product with a Future
The beauty industry is one of the most competitive. In a category where everything seems …
Audit and Adaptation of Cultural Code: From Local to Premium Segment (PDF
A quality product does not guarantee sales.Every day, new creams, masks, and serums with quality …
What is the Cultural Code of a Product and How Does It Influence Consumer Choice
How Cultural Codes Influence Consumer Choices in the Beauty Market. Examples: France, Asia, USA, CIS Countries.
The New Culture of Commerce: What’s Changing?
We’re used to thinking of growth as a result of marketing, but today it’s the commercial structure that matters most.
The Cultural Code of a Confectionery Brand in France
How one patisserie on the Côte d’Azur used cultural codes to turn customer indifference into a stream of loyal regulars.
Why Good Products Don’t Sell: Understanding Consumer Perception
Learn why even the best products can be overlooked. Discover how perception errors affect brand visibility—and how to fix it.
Consumer Psychology 2025: How Marketing Has Changed in the New Era
Classic sales tactics no longer work. Here’s how the modern buyer thinks — and how your brand can adapt.