The product is perfect, but customers aren’t coming back? Your returns process is a hidden zone where the brand loses money, often without realizing that all the investment in quality is being wiped out.
Architecture of Commercial Behavior: Brands Reshape Their Presence and Influence Strategy
Why brands need a commercial behavior architecture — and how it is already reshaping the market, from CHANEL to Shein
The New Culture of Commerce: What’s Changing?
We’re used to thinking of growth as a result of marketing, but today it’s the commercial structure that matters most.