Market Research & Consumer Insights

29.12.202502.01.2026🔒Research Lab

Entering the South Korean Market: A Cognitive Risk Audit for Business — The Sephora Case

In 2024, Sephora announced its exit from South Korea. Why did a retail giant with an unlimited budget lose to a local player like Olive Young?

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Olga Golub – researcher of brands and consumer psychology

Author of analytical articles on premium brand strategy, the history of commerce, and consumer psychology. I explore how market evolution shapes the perception of value and what truly makes a brand desirable.

In this blog, you’ll find in-depth analysis of the mechanisms that make clients choose, trust, and pay more. No fluff, just practical insights.

Golub Olga

Experience and specialization