Dozens of Similar Bottles on a Single Shelf: A Closer Look at the Skincare Category
In-store analysis: why endless options leave beauty shoppers unable to distinguish between products, and the choice barriers they encounter right at the shelf.
Why does this matter?
The market is saturated with goods, brands, advertising, advice, and an endless stream of content about promotion.
Everyone talks about how to sell. Much less often — about how people actually make choices today.
Why, among hundreds of similar products, a person notices one and ignores the rest. How trust is formed in an age of information noise. What people rely on when advertising sounds the same and social media turns consumption into a continuous flow of sales, opinions, and comparisons.
BNames researches contemporary consumer culture and translates observations into actionable solutions for brands—from launching new products, assessing markets, and analyzing competitors, to category development, new consumption formats, and product presentation methods.
LinkedIn analyses
Posts on differences between markets: categories, consumer culture, and buyer behavior — with examples ranging from pharmacies to consumer goods.
Research and case studies
Notes, research, and observations on commercial environments across different countries and contexts — from store windows and in-store navigation to cultural differences in brand perception and consumption.
Collaboration
For collaboration proposals, project-based work, and other professional inquiries.
How this is reflected in business performance
➕ Increase in purchase conversion
➕ Reduction of abandoned carts and incomplete purchases
➕ Elimination of the reasons why a product loses in comparison within its category
➕ Entry into the EU, Asia, and Eastern markets through adaptation to cultural codes and market-specific choice criteria